The Project

A vibrant identity and packaging system for Nhà Phùng, a collection of three distinctive fruit essences: Khánh, Hòa and Thơm. A visual universe that gives each creation its own character while bringing the collection together under one recognizable identity.

The Approach

We built the identity around simplicity, rhythm and personality. Expressive colours, fruit-inspired graphics and a distinctive stamp system create a balance between individuality and consistency. Each label tells its own story, yet the collection feels unmistakably connected.