The Project
Ascend is a performance brand built around one idea: progress. A logo, a visual language and a social presence designed to keep moving.
The Approach
One arrow, split into two facets, drives everything. Motion blur, tight type and strong contrast carry the same energy from the logo to the feed.
Project Information
Ascend is a performance brand built around one idea: progress. Its identity had to be simple, powerful and recognisable, on textile as much as on a phone.
The symbol is inspired by an arrow and stands for ascent, progress and movement. The typography stays clean and modern: a minimal, direct and effective style.
On social media, every story, carousel and post plays on speed and effort: athletes in action, short slogans and an alternation of light and dark.
TWAM.STUDIO
Brand identity:
TWAM.STUDIO
Art direction:
TWAM.STUDIO
Project
Type:
Brand identity
Year:
2025